When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the…
Posts published in “Search Engine Optimization”
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Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and…
The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad…
YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate…
Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research…
Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of…
LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts…
Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered…
As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about…