While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still…
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Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used…
Perception is everything, and in today’s 24/7/365 global news cycle, it can change in an instant. For public relations teams navigating this often turbulent environment,…
From TikTok to Facebook, global social media usage is booming at 3.6 billion people. And while not all of these audiences are using social media…
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Being attached to the Kardashian-Jenner empire certainly didn’t…
What could you do with a larger social media department? If you said “a lot,” you’re not alone. There is plenty of ground to cover…
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC) is the bread and butter of marketing on social…
If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million. Known as Viya to her fans, the…
Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight just how valuable the platform is for businesses today.…
Does affiliate marketing make sense for you and your business? Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive…