Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s social media manager is often…
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The digital age has made parenting much different than it used to be. Now there are ads on kids’ games, ads targeting Millennial parents, ads…
Instagram is a social media platform that is now synonymous with visual content and storytelling. But not every story your brand wants to tell fits…
Despite being one of the first social metrics that indicate post performance, Likes on Instagram still stand as a go-to indicator for many brands. It’s…
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through…
Thanksgiving is the perfect opportunity to gather, catch up and celebrate with friends and family over a hearty meal. And while the general mood can…
Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that…
Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened at all, we don’t blame you. So…
While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so much more to it than…
In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every tweak to the algorithm and…