We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned…
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With limitations and safety precautions in place that affect where we go, who we see and what we do in person, the digital transformation of…
If you’re looking to ramp up your video marketing strategy, it’s important to know how to measure its performance. And that all starts with knowing…
For the past few years, we have seen an explosion in the use of the term “content creator.” While it seems like an identity or…
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we…
Pop quiz: are you using business intelligence tools to make decisions? It’s no secret that companies today are pushing to become more “data-driven.” But understanding…
For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Meanwhile at my…
If you work in social media, you already know that your role is often misunderstood. Those on the outside looking in may assume social marketers…
With Instagram being the most frequently accessed social network among U.S users, brands can’t afford to not be on Instagram. But it’s not enough to…
Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes…