Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and…
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While having thousands of Twitter followers is great, those numbers don’t mean much if those followers don’t engage with your Tweets. That’s akin to having…
Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their…
As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands.…
The importance of grammar for marketers can’t be overstated. Sure, you probably haven’t thought much about sentence structure or punctuation since high school. That’s what…
The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for…
Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being able to recreate the positive…
These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities…
Note: This article was based on Material Components version 1.2.0-beta01 as of June 1, 2020. In my three and a half years working on a…
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through…