With 20.8 million social media users, it’s estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these…
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There are social media strategy templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want…
Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index™, 39%…
Reddit has long been a pioneer in community-driven conversations—well before social listening became a marketing staple. Since 2005, it’s evolved into a cultural nerve center…
Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition.…
They say all publicity is good publicity. But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention…
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what…
According to The 2025 Sprout Social Index™, 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build…
The days of picking influencers based on follower count are long gone. Today’s most effective marketers are vetting like talent scouts—evaluating not just reach, but…
15 years ago, when our founders Justyn, Aaron, Gil and Pete started Sprout Social, social media was unpredictable, experimental and deeply personal. Fast forward to…