Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition…
Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using…
Generative AI is revolutionizing SEO, especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation…
Are you looking to improve your website’s SEO and increase organic traffic? This white paper from Search Pilot presents 8 real-world examples of SEO A/B…
As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction…
Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a…
Microsoft today announced Deep Search – a new, optional generative AI feature meant to help searchers with complex questions that don’t have simple answers. How…
Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce…
Google has officially sunset the Google Search Console Mobile Usability report, the Mobile-Friendly Test tool and the Mobile-Friendly Test API today. Google told us back…