Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever.…
Posts published in “Search Engine Optimization”
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Google has agreed to pay publishers in Canada $73.6 million a year to keep links to news articles in its search results. The search engine…
Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment…
LinkedIn introduced performance measurement capabilities and enhancements to Document Ads. The company claims all three new capabilities delivered significant gains for advertisers. Why we care.…
Reddit has rolled out a new certification to its Ads Formula marketing hub. The course, titled “Reddit Ads Creatives,” is a free, hour-long session for…
The executive in charge of Google Ads, Jerry Dischler, stepped down after more than 15 years with Google. Google wouldn’t say whether Dischler will stay…
A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help…
Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in…
More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the…
Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Google denies the accusation, saying Adalytics,…