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Building A User Segmentation Matrix To Foster Cross-Org Alignment
Do you recognize this situation? The marketing and business teams talk about their customers, and each team thinks they have the same understanding of the…Read More »
Why advertisers can no longer trust Google
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted…Read More »
TikTok now testing 60-minute video uploads
TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok…Read More »
Navigating the AI wars: Winning SEO strategies for brands
As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the…Read More »
How to archive your Universal Analytics historical data
Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data…Read More »
Beyond CSS Media Queries
Media queries have been around almost as long as CSS itself — and with no flex, no grid, no responsive units, and no math functions,…Read More »

Building A User Segmentation Matrix To Foster Cross-Org Alignment
Do you recognize this situation? The marketing and business teams talk about their customers, and each team thinks they have the same understanding of the…Read More »
Beyond CSS Media Queries
Media queries have been around almost as long as CSS itself — and with no flex, no grid, no responsive units, and no math functions,…Read More »
Transforming The Relationship Between Designers And Developers
In the forever-shifting landscape of design and technology, some rare artifacts surprisingly never change. Throughout the last two decades, we have witnessed the astonishing evolution…Read More »
Why Designers Aren’t Understood
As designers, especially in large enterprises, we often might feel misunderstood and underappreciated. It might feel like every single day you have to fight for…Read More »
The Times You Need A Custom @property Instead Of A CSS Variable
We generally use a CSS variable as a placeholder for some value we plan to reuse — to avoid repeating the same value and to…Read More »

Why advertisers can no longer trust Google
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted…Read More »
TikTok now testing 60-minute video uploads
TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok…Read More »
Navigating the AI wars: Winning SEO strategies for brands
As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the…Read More »
How to archive your Universal Analytics historical data
Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data…Read More »
Snapchat outlines Three Es for advanced marketing measurement
With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with…Read More »

Building A User Segmentation Matrix To Foster Cross-Org Alignment
Do you recognize this situation? The marketing and business teams talk about their customers, and each team thinks they have the same understanding of the…Read More »
Why advertisers can no longer trust Google
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted…Read More »
TikTok now testing 60-minute video uploads
TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok…Read More »
Navigating the AI wars: Winning SEO strategies for brands
As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the…Read More »
How to archive your Universal Analytics historical data
Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data…Read More »

The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem…Read More »
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video…Read More »
The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfsRead More »
Effective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and…Read More »
What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is…Read More »

How upskilling your paid advertising will tackle economic downturns
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide…Read More »
Marketing during a recession: Critical choices to preserve your pipeline
While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized…Read More »
How to optimize SEO titles with popular keywords
30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice…Read More »
How to lead SEO teams and track its performance effectively: Experts’ tips
Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical…Read More »
Four tools your business needs for better metric reporting
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure…Read More »

5 Ways I Use Habits to Stay Creative and Productive When Working From Home
The post 5 Ways I Use Habits to Stay Creative and Productive When Working From Home appeared first on ProBlogger. Folks, you’ll know today’s guest…Read More »
5 Ways to Write Faster
The post 5 Ways to Write Faster appeared first on ProBlogger. Running a business is a time suck of epic proportion. Planning, administration, product development, sales,…Read More »
How to Personalize Your Blog Like These 10 Top Bloggers
The post How to Personalize Your Blog Like These 10 Top Bloggers appeared first on ProBlogger. Lots of bloggers seem to do everything right, yet…Read More »
5 Critical Elements You Need to Check Off for Every Blog Post
The post 5 Critical Elements You Need to Check Off for Every Blog Post appeared first on ProBlogger. This post is by ProBlogger subject matter…Read More »
Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process
The post Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process appeared first on ProBlogger. It hits you like a TON of…Read More »

Posts published in “Social Media Marketing”

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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow…Read More »
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable…Read More »
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring…Read More »
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect…Read More »
Establishing niche authority: leveraging strategic content as a key differentiator
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such…Read More »

First Fortune500 company pauses ads on Twitter after Elon Musk’s acquisition
Illustration by Kristen Radtke / The Verge; Getty Images General Motors has temporarily halted advertising on Twitter after Tesla CEO Elon Musk completed his $44…Read More »
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has…Read More »
Elon Musk attacked for proposing a “Russia-Ukraine Peace” plan: “F#ck off is my very diplomatic reply to you”
Elon Musk All hell breaks loose this evening after Tesla CEO Elon Musk proposed a “Russia-Ukraine Peace” plan that angered the Ukrainian president, blue-check mark gatekeepers, journalists,…Read More »
Kim Kardashian charged by SEC for promoting cryptocurrency and has to pay a whooping …
Kim Kardashian The U.S. Securities and Exchange Commission (SEC) is charging Kim Kardashian for “unlawfully touting” a “crypto security,” the agency announced on Monday morning.…Read More »
London police arrest teen hacking suspect but won’t confirm GTA 6, Uber links
Image Credits: City of London The City of London police report they’ve arrested a 17-year-old in Oxfordshire on suspicion of hacking and said he remains…Read More »

What social media tasks to automate and what to personalize
When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the…Read More »
LinkedIn carousel posts and ads: A complete guide
LinkedIn carousels are a clever marketing solution to keep users engaged with posts. However, since LinkedIn’s decision to sunset organic carousel posts, is there still…Read More »
Why it’s time to hire an influencer marketing manager
More than 80% of marketers agree influencer marketing is an essential part of their overall social media strategy, according to a Q3 2023 Sprout Pulse…Read More »
How to build a marketing tech stack that scales your business
Companies need a robust marketing tech stack to thrive in today’s competitive business landscape. A well-planned martech stack helps teams work smarter, get data-driven insights…Read More »
Grow your brand with customer-centric marketing
Imagine two brands, both selling baby formula. Brand A features illustrations of babies and families across their marketing channels. They tout their ingredients, showcase their…Read More »