Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content…
Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data.…
Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the…
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence…
Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with…
It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when…
Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page:…
Open AI has disabled the Bing search feature it has added to its ChatGPT AI service. “We’ve disabled the Browse with Bing beta feature out…
In the past few days, Google Search has dropped over half of the indexed URLs from Twitter from the Google Search index. This was done…