The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s…
Posts published in “Search Engine Optimization”
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One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: The right brain when…
All signs point to ChatGPT launching a search feature soon. When? That remains the big question. Rumor has it. OpenAI is developing a ChatGPT feature…
Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion…
TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights.…
Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so…
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your…
“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier…
Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical…
Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update…