Google is changing the Google Assistant, removing and changing dozens of features that some of you may have become accustomed to. Google said these changes…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Despite the availability of…
Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Simply proclaiming your own expertise and trustworthiness is not enough. What other…
Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will…
We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s…
As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will…
Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your…
TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for…
Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect…
Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies in February. Why we care. Without Google’s permission, non-compliance with…