For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking…
Posts published in “Search Engine Optimization”
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Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients,…
Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of…
LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking…
As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative AI advancements like Google’s SGE.…
Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of…
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of…
The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry…
The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since…
Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google…