Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated audience targeting feature comes…
Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local…
Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and…
SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO services today can give the…
With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from…
LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer…
Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for…
TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more…
Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated).…