Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Successful search marketers keep up with the latest trends and tactics while seamlessly executing on a day-to-day basis. Make 2024 the year you… Implement strategies…
Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. Google will stop allowing new chats to…
A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses…
“Buying” customers can work. Just not all that well over the long haul, it turns out. Direct-response, digital ads (like paid search) are among the…
Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of…
Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns…
Google is testing a large blue visit button under some of the search results in the mobile search interface. The button says “visit” and takes…
With over 60% of all website traffic originating from organic search and 91.5% of clicks going to first-page results, businesses that neglect SEO are missing…
TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to…