I get asked all the time which web platform someone should use. The main options are HubSpot, WordPress and Webflow. Answer the same question a…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
PPC accounts are constantly in flux. Between short-term promotions, trying new features, testing, removing poorly converting items, and ongoing management, enough items are changed in…
Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit.…
Traditional search engines like Google, once the uncontested gatekeepers of online discovery, are now sharing the stage with the likes of TikTok, Instagram and Pinterest.…
Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in…
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of…
There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the…
Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face…
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. The big picture. Pinterest is…
Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it…