Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier…
Posts published in “Search Engine Optimization”
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Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily…
Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out…
Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes…
Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was…
Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase from the same period in…
Google Ads’ Solutions script templates are now easier to create and access. Solutions can now be found under the “Bulk Actions” menu in Google Ads,…
Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely…
Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business…
Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages,…