Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping app also reported modest growth in…
In an industry that’s constantly evolving… Machine learning in Google Ads – friend or foe? How can you leverage generative AI right now to power…
Frustrated by inconsistent SEO results? Up to 80% of website changes intended to boost rankings have no impact or actually decrease traffic. Without proper measurement,…
The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the…
SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP)…
Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Brands are automatically enrolled into this new ad type by default. From Feb…
TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and…
Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If…
Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in…