Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31.…
A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This…
After all the huffing and puffing, Google’s SGE-turned-AI Overviews rolled out across 84% of searches – only to be rolled back to 15%. Temporarily. Most…
The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves…
Google is launching enhanced shopping features to help consumers navigate the upcoming summer sales season, responding to increased interest in online deals. What’s new: Updated…
Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it…
Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). The…
Generative AI has made significant strides in various fields, including SEO. This article explores a crucial question: Can AI effectively perform technical SEO analysis using…
In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As…