To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verification program. Rising threats. The pandemic has changed the way…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual branded stores).…
Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source…
So what comes first, the chicken or the egg? Links continue to be an important organic search ranking factor. However, Google frowns on “link building”…
Google has a compare feature in the Search Console performance report. This compare feature seems to allow you to compare by query or pages across…
JP Morgan lead analyst Samik Chatterjee thinks Apple could bring in $6 billion in revenue from mobile advertising in 2025. Market projections. According to Apple…
By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your budget, leaving you with few…
Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any time soon. I’ve been working…
Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns.…
There’s a new Labs feature in town for Google AdSense called shopping links. What are shopping links. Shopping links are placed in your page’s main content…