Ah, 2024. Just another quiet, uneventful year. Not?! Between endless algorithm updates and ad type rollouts, AI Overviews rewriting SERP anatomy, Google’s content quality guidelines…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them…
Creating high-quality, helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful…
One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to…
Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and…
TikTok is now integrating Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access…
Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs…
Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why…
When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog,…
Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates…