Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024 spam update) and what sites…
The decision to hire a new SEO agency brings high hopes for what might be achieved together. In these early stages, optimism runs high. However, successful…
Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max. Additionally, the tech giant…
Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of…
Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of…
Google Marketing Live registration is now open. The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. When is…
On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started…
It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often…
Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 days ago. The March 2024 core update is…