Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of…
Posts published in “Search Engine Optimization”
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Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of…
Google Marketing Live registration is now open. The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. When is…
On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started…
It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often…
Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 days ago. The March 2024 core update is…
In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial…
Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers.…
Google is making a number of changes to its executive team running Google Search: Liz Reid, who was leading up core search experiences, will now…
Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product…