Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a…
Posts published in “PPC on Search Engine Watch”
Category Added in a WPeMatico Campaign
When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI…
On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key…
One of the reasons we love paid search is because it performs, but its intent-driven nature means it’s not the channel to build scale. The…
Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly…
It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in…
Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make.…
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This…
Artificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence…
Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new…