How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most…
Posts published in “PPC on Search Engine Watch”
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Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here…
Google has recently updated exact match close variants; now implied words, paraphrase words and same-intent keywords are allowed to match to exact match keywords as…
We invited Michael Akkerman, Global Head of Partners Program at Pinterest, to our NY office yesterday evening to speak on visual search. He talked about…
There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests…
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts…
Google is always evolving. But some things in the world of search never change. One such thing is the presence of Wikipedia across the Google…
Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now,…
At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising. In this session, John Denny (formerly of Bai,…
Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them.…