There’s no denying that video content is more popular than ever. In 2020 alone, people watched more than 12 billion minutes of videos online —…
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Do you know what your customers see and do before they purchase from you? Today’s customers see your brand’s ads, interact with you on social…
The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet,…
Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. But according to our…
Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to feel as complicated as rocket…
If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal,…
For brands and social media creators on Instagram, getting verified is the greatest form of validation. Securing that “blue tick” not only validates your authenticity,…
Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than…
As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career.…
Here’s a fact for you—I have led social media for communications offices in higher education for a decade now and I have never had an…