In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw…
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The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand.…
Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear…
Marketing messaging matters. This is especially true in an era where standing out from the digital crowd is such a struggle. Think about how the…
If we can all agree on one thing, it’s that 2020 was a rollercoaster of a year. Through all the ups and downs, brands wrestled…
Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, followed by a vice president or senior executive with associates…
I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. Given…
Do you know how your newest customers heard about your product or service? Maybe you have a general idea, like they saw an ad and…
The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand,…
Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only…