The influence of TikTok is undeniable—it’s the most downloaded app in the world, fuels the creator economy and cultivates thriving communities. In spite of that,…
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Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external…
The role of social media has evolved dramatically since the days of MySpace. From connecting with friends to making new ones, and increasing brand awareness…
Recruiting has changed drastically in the past decade. Businesses must rapidly grow their workforce in an increasingly competitive landscape. In order to attract top talent,…
It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote…
We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned…
With limitations and safety precautions in place that affect where we go, who we see and what we do in person, the digital transformation of…
If you’re looking to ramp up your video marketing strategy, it’s important to know how to measure its performance. And that all starts with knowing…
For the past few years, we have seen an explosion in the use of the term “content creator.” While it seems like an identity or…
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we…