TikTok’s growth is unlike any other platform, consistently breaking records when it comes to usage, engagement and ad performance. While the app isn’t without its…
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Just like non-verbal cues in face-to-face communication, there’s human emotion weaved into the language your customers are using online. Decoding those emotions and understanding how…
The 2025 Sprout Social Index™ found that a whopping 93% of consumers want brands to keep up with online culture. And where better to stay…
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and…
With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. This also makes…
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within…
Whether you’re running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social…
We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the…
The world wide web was a fad turned mainstay. Leaving someone out of your MySpace Top Eight created lunchroom drama. A photo of your favorite…
With a user base of over 1 billion people (according to LinkedIn’s company page), LinkedIn represents one of the world’s largest social platforms and the…