Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what…
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Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no…
Be honest: do you consider yourself to be a good listener? As individuals, we understand the importance of active listening and clear communication. But what…
While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will…
More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool…
When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways you could automate processes? Breaking down silos at your…
You did it. You built your brand into one that consumers love and trust. You might be thinking the ride is smooth sailing from here,…
As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock…
Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it:…
If you feel like posting, replying to followers and manually generating reports on every social media account you own is too much, we agree. The…