It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal…
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Whether consumers are laughing at their favorite brand’s infotainment content, buying products through live shopping or tuning into a try-on haul, social media is a…
To win, you need to know your opponent well. This means getting a nuanced perspective of their strengths and weaknesses—and understanding how your target audience…
A short decade ago, one could assume they wouldn’t miss much if they took a few days off social. Now, each day brings at least…
Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling,…
You’re scrolling through Instagram, and suddenly you see it—a photo of a friend sporting the latest sneakers, captioned with pure excitement. That, right there, is…
TikTok has remained a vastly popular social media platform since its inception, capitalizing on its early fame as people gravitated toward its light, short-form content.…
If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around…
I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before…
Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. When brands first started using social…