Brands today know that loyal customers are not a given–they’re earned. The right social media customer service software can make it easier to win audiences…
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The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. Tying…
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, social media influencers have risen and saturated…
Blindly putting out content or products and hoping for the best is a thing of the past. Not only is it a waste of time…
Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check some CRM data, and maybe…
The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. Because social…
Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to…
Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out…
When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have…
Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed…