Online shopping has gone social. Imagine scrolling through Instagram, finding something you love. You complete your purchase all within the app and avoid navigating to…
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Bratz, Barbie, Teenage Mutant Ninja Turtles, the Motorola Razr—these days, it seems like everything is getting a reboot, remake or revival. Some might perceive the…
You know when you’re working with a customer service team that has pressure-tested escalation management processes in place. It’s a difference you can measure—mainly in…
In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the…
Delivering successful campaigns hinges on understanding your target customers. When you know how they feel about your brand, products and industry, you can reasonably predict…
When Threads, Meta’s text-first social platform, came onto the scene in July 2023, social marketers everywhere let out a collective gasp. No one was sure…
Every company should strive to be driven by data. As organizations and technologies become more sophisticated, we’ve been able to tap into the kinds of…
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on…
One of the main components of any social media strategy is increasing your overall social media engagement—and the same goes for Facebook. If you’re promoting…
The steady popularity of influencer marketing, coupled with rapid advancements in AI and metaverse technology, is fueling the growth of a new social media superstar:…