Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence.…
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Welcome to the internet — where your customers are talking and their words carry weight. As a business, managing Google reviews is a big deal.…
Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of…
On the hunt for a Salesforce Social Studio replacement? You’ve come to the right place. Last year, we announced our global partnership with Salesforce and…
It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to…
Social data can reveal insights needed to interpret consumer behavior, allowing brands to forecast trends and make smarter decisions. It’s more than numbers—it’s real, tangible…
With trends emerging every day, social networks introducing new additions (hello, Threads!)—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing…
TikTok is one of the fastest-growing social media apps ever—and for good reason. Short-form video has been taking the social media world by storm, with…
Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? Employee advocacy empowers employees to share smart,…
As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. But if you…