The healthcare industry has always been a bit conservative when it comes to adopting new tech—and social media is no exception. Although experienced professionals understand…
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When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to…
TikTok offers a massive marketing opportunity for businesses worldwide. As thousands more companies start to market across the platform, grasping how TikTok analytics work can…
Social commerce has emerged as a powerful force in the retail landscape, transforming the way consumers shop and businesses sell. In the United Kingdom, social…
We’ve all heard the phrase “the customer is always right”. The standard brick-and-mortar shopping experiences of the past made that a pretty straightforward idea. Today,…
When creating a social media strategy, it’s crucial to pay attention to the constantly flowing conversations and opinions online. Tracking social mentions gives you visibility…
With over 2.5 billion monthly active users, YouTube is the second-largest social media platform in the world. But YouTube’s large user base isn’t the only reason…
TikTok is all about video—it’s what keeps users glued to the app. But if you want your videos to stand out, you need to pay…
Have you scrolled through Instagram today? Checked your email? Googled something? Chances are you saw at least one promotional message on one of those platforms.…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…