The role of social media in sports is quite literally game-changing. Local franchises now have global fanbases, and those fans expect real-time updates on and…
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As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies.…
With countless channels for brand promotion, marketers face an overwhelming amount of data. To cut through the noise, focus on metrics that provide a clear…
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…
If you’re still posting manually to Instagram, you’re spending too much time on repetitive tasks that could easily be automated with scheduling tools. Learning how…
It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a purchase inspired by an influencer…
Artificial intelligence (AI) is fundamentally shifting how we work. AI marketing tools are reshaping the industry now and in the future. From reporting and analytics…
As a social media marketer, you know that Twitter (now known as X) is a powerful tool for connecting with customers, building relationships and growing…
An effective social media strategy depends on a deep understanding of your audience. Knowing what topics interest your audience helps you craft content and messages…
The stakes are high for marketing leaders. Consumers are still price sensitive, with ever-increasing expectations for the brands they buy from. Executives and board members…