In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayola’s…
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Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news.…
What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact…
Social media marketing is more than just posting content and hoping for engagements. It’s maintaining an active presence and building a strong brand community. And…
Welcome back to the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what…
Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to…
There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources?…
It isn’t uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprout’s Influencer Marketing Report found that…
Ever come across a hilarious banter between two brands on social media? Or an engaging video featuring two of your favorite content creators? You enjoy…
YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. With 70 billion views a day and counting, Shorts…