When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about.…
Posts published in “Content Marketing”
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All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers’ needs…
Webinars are a great tool for any stage of the buyer’s journey, but you’re probably not going to get the level of attention and engagement…
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But…
Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick,…
Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But…
What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new?…
Potential customers or clients don’t buy what they don’t understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how…
Instead of flooding the Internet with content that’s merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that…
Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to…