A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their…
Posts published in “Content Marketing”
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The average length of brand videos in 2018 dropped significantly–that’s the second year in a row–according to recent research from Vidyard. Read the full article…
Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.…
Even when you create a great piece of content, it might never be seen if it’s not promoted and shared. Promotion is critical to the…
Nearly 30% of Americans, that’s some 70 million people, regularly listen to at least one podcast. For any business, that’s a huge opportunity to tap…
You produce marketing content, and you’re considering video because it engages audiences as no other content can. But how much does a video cost to…
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony. Read the…
To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams…
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found…
Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea–in a way…