In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other–especially regarding…
Posts published in “Content Marketing”
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Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now… Check…
B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading… When your marketing…
Content marketing helps shape your company’s place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift…
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters. Read the full article at…
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you’re not prioritizing digital marketing, you’re merely giving your competitors a chance to…
You’ve likely sat through dozens of terrible presentations–and you’re right to feel you were robbed of your time. Avoid subjecting your own audiences to the…
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read the full article at MarketingProfs
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can’t just bolt on a creative team and expect miracles. Check…
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at…