Successful demand generation relies on effective content and reliable data–but marketing content can stagnate, and data can be intimidating. Here’s how to use both to…
Posts published in “Content Marketing”
Category Added in a WPeMatico Campaign
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People…
Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site’s backlink profile? This article will guide you…
Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to…
Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It…
The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions…
This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting…
Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to…
It’s no secret that Google’s search engine seeks to surface high-quality content to its users. However, determining exactly what signals “high-quality” to its algorithms can…
David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company’s 2020 State of B2B Content Consumption and Demand Report for Marketers.…