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Posts published in “Content Marketing”

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What Does a Copywriter Do? [Infographic]

What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is,…

The State of Healthcare Content Marketing

Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to…

Are Host-Read Podcast Ads More Effective?

Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article…

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