What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of…
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As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now,…
Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers…
Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself…
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is,…
Have a topic for a post or other content? That’s a great start, but to reach your target audience on search engines, you have to…
Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best…
Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to…
Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it’s time to…
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article…