Google’s responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers…
Posts published in “Content Marketing”
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Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.…
You know about account-based marketing. Now it’s time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here. Read the full…
At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These…
B2B website visitors and B2B marketers don’t always see eye to eye on which characteristics, features, and content formats are most important on marketing sites,…
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here’s how to adapt your messaging…
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers. Read the full article at MarketingProfs
In the era of “fake news,” getting someone to trust your content is not an easy task. But customers are more prepared to trust brands…
Online presentations and webinars are too often dragged down by surplus information or they’re cluttered with self-promotion. Nobody has time for that. Make your presentation…
Did you know that Thursday is the most popular day for consuming videos from businesses? That’s just one of the many interesting stats covered in…