Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets–and Dr. Seuss–use! To…
Posts published in “Content Marketing”
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Passive content, including video, is out for 2019, claims this infographic. So what’s in? Immersive storytelling and interactive content. Check out all the marketing benefits…
Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You’ll need the right mix to do it,…
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and…
A lot of marketing directors are constantly tweaking their messaging–because it just isn’t doing what they want it to do. And it’s not easy to…
You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you…
Two heads are better than one, right? So let’s explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce…
How can busy marketers make time for learning when we’re already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one…
Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more…
Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video…