Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale,…
Posts published in “Search Engine Optimization”
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Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly…
Yahoo Search is expected to start rolling out aspects of its redesigned search experience in the first weeks of 2024. Brian Provost, the Senior VP…
Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and…
Bing is now using AI to generate captions for some of its search result snippets. Bing is using GPT-4 to make the “search results more…
Google appears to have been experimenting with a new ad format within its Search Generative Experience (SGE). When select users asked the search engine follow-up…
Google Analytics 4 (GA4) has launched a new Admin experience for its properties. The redesign categorizes settings, making it simpler to find and understand each…
Microsoft has updated its email notification process to promptly inform marketers about disapprovals in their ads, keywords, and product offers. These changes include: More frequent…
Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard…
Yandex N.V., which is now a Dutch holding company, is looking to sell off its search engine and all of its other Russian assets as…