Conversion Rate Optimization

Why Are Hyperlinks Blue? The Short Story
Hyperlinks links are blue because in the early days of the internet, web browsers used blue as a default color. Blue was chosen for the……Read More »
Human-Centered Design Through AI-Assisted Usability Testing: Reality Or Fiction?
Unmoderated usability testing has been steadily growing more popular with the assistance of online UX research tools. Allowing participants to complete usability testing without a…Read More »
Abandonment Rate: What’s Normal and How to Fix It
Abandonment rate is the percentage of people that leave after initiating an action. More specifically, the phrase “abandonment rate” typically refers to: To calculate the……Read More »
Copy Our Proven Conversion Rate Optimization Checklist
This conversion optimization rate (CRO) checklist is designed to help absolutely anyone audit their site and make the most out of their traffic. I did……Read More »
How OWASP Helps You Secure Your Full-Stack Web Applications
Security can be an intimidating topic for web developers. The vocabulary is rich and full of acronyms. Trends evolve quickly as hackers and analysts play…Read More »

Search Engine Optimization

Visual content and SEO: How to use images and videos in 2025
Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of…Read More »
Your exclusive look at the SMX Next agenda is here
Next month, thousands of seasoned search marketers will gather online to learn next-level SEO, PPC, and generative AI tactics, get in-depth answers to specific questions,…Read More »
Structured data and SEO: What you need to know in 2025
Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data…Read More »
Amazon Today: A new frontier for brick-and-mortar by Feedonomics
Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. Retailers should not underestimate the importance…Read More »
The art of AI-enhanced content: 8 ways to keep human creativity front and center
As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. While AI…Read More »

Email Marketing

26 Instagram stats you need to know for 2025
Wondering what trends are taking over on Instagram? Or what kind of competition you’re up against? These are essential details that will shape the rest…Read More »
20+ social media platforms your brand should use
In 2025 the landscape for social media platforms is changing. Users are shifting networks and joining even more apps than before. According to The Sprout…Read More »
31 Facebook statistics marketers should know in 2025
Should your brand be putting Facebook first? Are your content and ads targeting the right audience? Well, staying up-to-date on the latest social media statistics…Read More »
Scaling a high-performing influencer marketing program
Launching an influencer marketing program is no small feat—especially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically…Read More »
Why Are Hyperlinks Blue? The Short Story
Hyperlinks links are blue because in the early days of the internet, web browsers used blue as a default color. Blue was chosen for the……Read More »

Content Marketing

The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem…Read More »
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video…Read More »
The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfsRead More »
Effective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and…Read More »
What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is…Read More »

Analytics

Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the…Read More »
How upskilling your paid advertising will tackle economic downturns
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide…Read More »
Marketing during a recession: Critical choices to preserve your pipeline
While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized…Read More »
How to optimize SEO titles with popular keywords
30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice…Read More »
How to lead SEO teams and track its performance effectively: Experts’ tips
Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical…Read More »

Blogging

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The publisher is using a new address for their RSS feed. Please update your feed reader to use this new URL: https://problogger.com/feed/Read More »
Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers
The post Mastering Engaging Opening Lines: 11 Creative Strategies to Hook Your Readers appeared first on ProBlogger. My wife’s first words to me were… ‘Hi…Read More »
8 Secrets to Crafting Blog Post Titles That Will Set the Internet Ablaze
The post 8 Secrets to Crafting Blog Post Titles That Will Set the Internet Ablaze appeared first on ProBlogger. Titles change the destiny of your…Read More »
How to Choose a Topic for Your Next Blog Post
The post How to Choose a Topic for Your Next Blog Post appeared first on ProBlogger. Choosing the right topic to write about on your…Read More »
8 Steps to Become a More Confident Writer
The post 8 Steps to Become a More Confident Writer appeared first on ProBlogger. Whatever you want to achieve by blogging – money, a fully-fledged…Read More »

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Paid Search

Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success
Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth. Why Fospha’s…Read More »
Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the…Read More »
Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow…Read More »
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable…Read More »
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring…Read More »

Social Media Marketing

First Fortune500 company pauses ads on Twitter after Elon Musk’s acquisition
Illustration by Kristen Radtke / The Verge; Getty Images General Motors has temporarily halted advertising on Twitter after Tesla CEO Elon Musk completed his $44…Read More »
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has…Read More »
Elon Musk attacked for proposing a “Russia-Ukraine Peace” plan: “F#ck off is my very diplomatic reply to you”
Elon Musk All hell breaks loose this evening after Tesla CEO Elon Musk proposed a “Russia-Ukraine Peace” plan that angered the Ukrainian president, blue-check mark gatekeepers, journalists,…Read More »
Kim Kardashian charged by SEC for promoting cryptocurrency and has to pay a whooping …
Kim Kardashian The U.S. Securities and Exchange Commission (SEC) is charging Kim Kardashian for “unlawfully touting” a “crypto security,” the agency announced on Monday morning.…Read More »
London police arrest teen hacking suspect but won’t confirm GTA 6, Uber links
Image Credits: City of London The City of London police report they’ve arrested a 17-year-old in Oxfordshire on suspicion of hacking and said he remains…Read More »

Facebook Marketing

26 Instagram stats you need to know for 2025
Wondering what trends are taking over on Instagram? Or what kind of competition you’re up against? These are essential details that will shape the rest…Read More »
31 Facebook statistics marketers should know in 2025
Should your brand be putting Facebook first? Are your content and ads targeting the right audience? Well, staying up-to-date on the latest social media statistics…Read More »
20+ social media platforms your brand should use
In 2025 the landscape for social media platforms is changing. Users are shifting networks and joining even more apps than before. According to The Sprout…Read More »
Scaling a high-performing influencer marketing program
Launching an influencer marketing program is no small feat—especially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically…Read More »
9 years and counting: Sprout recognized by G2’s 2025 Best Software Awards
Valentine’s Day has come and gone but Team Sprout is still feeling the love—mainly because Sprout Social has been ranked in 7 categories by G2’s…Read More »

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