Instagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
The EU announced it is investigating Google over potential violations of the Digital Markets Act (DMA). If the tech giant is found to have violated…
When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local…
Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account…
Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to…
Bing Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, is now fully live for…
You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a…
Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs…
TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in partnership with Hubspot,…
Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. This update ensures that…