Amazon must now share details about the ads it serves in the European Union through a public library. The retail giant is being forced to…
Posts published in “Search Engine Optimization”
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Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s…
Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double the previous 12 months. Additionally,…
Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this…
Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search…
YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. For news, trends, or content with a shorter…
In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more…
LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the…
YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. The Google-owned site explained that…
Google Product Studio is now available to merchants based in Australia and Canada. Previously, the suite of free, AI-powered tools was only accessible in the…