As search marketers, we’re constantly striving to stay in lockstep with the latest changes and algorithm updates from Google – while embracing cutting-edge technology to…
Posts published in “Search Engine Optimization”
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Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered…
TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a…
Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s…
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user…
More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data…
Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That…
Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Why we…
Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only…
Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions…