Meta is reportedly planning to launch Threads in the EU before the end of the year. The news comes after X’s biggest advertisers – including…
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Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers…
Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy…
Pinterest has started testing an AI “body type” filter to make search more inclusive. The new consumer tool, which is rolling out on women’s fashion…
Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever.…
Google has agreed to pay publishers in Canada $73.6 million a year to keep links to news articles in its search results. The search engine…
Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed…
Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment…
LinkedIn introduced performance measurement capabilities and enhancements to Document Ads. The company claims all three new capabilities delivered significant gains for advertisers. Why we care.…
Reddit has rolled out a new certification to its Ads Formula marketing hub. The course, titled “Reddit Ads Creatives,” is a free, hour-long session for…