If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try…
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Are you ready to unlock an awesome training experience absolutely stacked with actionable tactics on the latest in SEO, PPC, AI, and more? The SMX…
The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in…
Google Ads today introduced six new AI features for Performance Max campaigns. Why we care. You’ll want to explore these new PMax features to see…
The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. That’s up…
B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on:…
Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company…
Getting international SEO right is hugely important for global brands. And one of the most fundamental optimizations is the domain and URL structure you choose…
Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even…
Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers. Google Search revenue increased by…