Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that…
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad…
Losing your job in SEO can happen for various reasons, such as redundancy, a shift in the company’s focus or performance issues. However, the reason…
Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it…
SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers…
A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a study and got reactions from paid search experts to…
Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing…
In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen…
Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its…