Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care.…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Although inbound link building gets all the press, it’s…
TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March,…
“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive…
Your opportunity to earn industry-wide recognition, boost company morale, generate new business, and showcase your company’s outstanding achievements is here: Enter the 2024 Search Engine Land Awards…
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off.…
Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them.…
Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means…
There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s…
Google released advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. There are also new help articles…