Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most…
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Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will…
Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for…
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it…
Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm.…
Google Notes, which launched in Search and Discover as a labs feature 8 months ago is officially ending at the end of this month. “We’re…
Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move…
You know as well as anyone that the search marketing industry is constantly evolving and changing… Machine learning in Google Ads – friend or foe?…
There’s a scam going on in the world of Google Maps/Google Business Profile. Competitors can move Google Map pins to a new location which can…
Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of…